Slow Fashion, according to the designer, Kate Fletcher, from the Centre for Sustainable Fashion is the answer to fast fashion, but it needs each and every one of us to make that a reality. In essence, slow fashion is buying only what we need and reduce the amount of clothes that end up in land waste sites or overburden already overwhelmed charity shops.
It is the antitheses to fast fashion. It means we shop mindfully and with purpose, purchasing items that will last for many years to come. By default, it means classical garments of quality, made to last and not subject to the everchanging whims of fashion.
It is a movement or philosophy that encourages us to rethink our relationship with clothes, creating an industry that benefits the planet and the people who work in the industry. It promotes a more ethical way of living and therefore consuming.
Slow fashion starts with high quality materials such as organic cotton, linen, wool and other natural fibres that will endure whilst retaining its shape and appearance. The result is a reduction of the negative impact on the environment.
Companies who create slow fashion give thought to their designs, producing garments in-house or in partnership with local companies. This allows them to maintain control over the whole production process, including the supply chain and workforce conditions. Every step of the way from design through to the end product is done to produce a well-crafted and durable garment.
It is time for us to return to the pre-industrial area of clothing manufacturing. Clothes were locally sourced and produced and reflected the culture of the community. It will also breathe new life into local industries and once again put the art back into fashion, celebrating the skill and craftsmanship that goes into the making of a quality garment.
The slow fashion movement is having a significant impact on producers of fashion, both large and small. However, of equal importance is a change in consumer behaviour. It will only be sustained through a partnership between producers and consumers.
The Slow Fashion movement also encourages consumers to buy vintage or first loved clothes. It also encourages us to redesign or alter items in our wardrobe thereby giving them a new lease on life. If you’re not a dab hand with the needle, find a dressmaker who can help you to transform garments you love or are reluctant to give up.
Do your bit and challenge your favourite brands by enquiring about the steps they are taking in producing ethically and environmentally conscious garments. Seek the help of a stylist as we can provide you with the know how to change your shopping habits and your relationship with your clothes.